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Leroy Merlin
VMLY&R Lisboa
[3.20.107]
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Leroy Merlin “Late Spring” Leroy Merlin is a leading European DIY brand with a strong focus on gardening. Each year, they create a campaign announcing the arrival of spring but in 2020, spring arrived during Covid-19. When people were finally allowed to leave their homes, they realized that nature had not stopped for lockdown and had exploded with garden weeds and thistles in exuberant and lush landscapes.
- Client Leroy Merlin
- Ad Agency VMLY&R Lisboa
- Creative Director Pedro Ferreira
- Art Director Pedro Ferreira
- Copywriter Joao Ribeiro
- Director António Amaral
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