An interactive listening experience by Spotify featuring a digital avatar of The Weeknd that talks to you and knows everything about you; using deep learning and pre-existing footage of Abel Tesfaye (The Weeknd’s IRL name) paired with Spotify listening data. The experience is generative and personalized to each user.

Tiffany Rolfe: “AI is where personalized experiences are headed and we’ll all need to keep experimenting to find the best new uses and to balance any feelings of creepiness we may all worry about. This deep fake Weeknd was intentionally an alt personality Abel but as a concept, fan and celeb interaction seems like a great us of AI.”