Volvo
Grey, London
[1.21.106]
More Info
Volvo “Climate Change Is the Ultimate Safety Test”#
A spokesman takes us on a tour of Volvo’s impressive safety tests and then heads up north to the Arctic Circle, where he asks whether a 100- foot drop qualifies as the ultimate safety test. A nearby glacier collapses, interrupting the film with a stark reminder that the biggest threat to our safety isn’t on the road. It’s climate change, which is why Volvo is switching to electric vehicles.
- Client Volvo
- Ad Agency Grey, London
- Creative Director Sam Haynes , John Gibson
- Art Director John Gibson
- Copywriter Sam Haynes , Javier Campopiano
- Production Company Smuggler, London
- Director Ivan Zachairas
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