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Alzheimer’s Society

Engine Creative, Northampton

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Alzheimer’s Society “Cure The Care System” Intimate and emotionally charged depiction of a woman’s daily struggles caring for her husband with dementia, sits at the heart of a powerful new campaign supporting Alzheimer’s Society’s Dementia Action Week. This year, the campaign calls on the Government to “Cure The Care System” for the 850,000 people living with dementia and their families in the UK and for generations to come. Dementia isn’t curable yet, but the social care system is.

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Alzheimer’s Society “Cure The Care System” Intimate and emotionally charged depiction of a woman’s daily struggles caring for her husband with dementia, sits at the heart of a powerful new campaign supporting Alzheimer’s Society’s Dementia Action Week. This year, the campaign calls on the Government to “Cure The Care System” for the 850,000 people living with dementia and their families in the UK and for generations to come. Dementia isn’t curable yet, but the social care system is.

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