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Mondelez Europe

Ogilvy Greece, Athens

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Lacta “Stereotypes” In Greece, a country still not open to diversity, Lacta, a chocolate brand synonymous with love, asked viewers to look beyond stereotypes and see love. The two-minute ad starts with a series of scenes where couples that look “different” are victims of bigotry, bullying, hate, and violence. As they arrive to see family and friends, the reactions they receive prove that many among us still can’t see past stereotypes.

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Lacta “Stereotypes” In Greece, a country still not open to diversity, Lacta, a chocolate brand synonymous with love, asked viewers to look beyond stereotypes and see love. The two-minute ad starts with a series of scenes where couples that look “different” are victims of bigotry, bullying, hate, and violence. As they arrive to see family and friends, the reactions they receive prove that many among us still can’t see past stereotypes.

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