The New York Times
Droga5, New York
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THE NEW YORK TIMES
Independent Journalism for an Independent Life # Droga5’s latest spots for The New York Times use newspaper headlines to reflect the rhythm of a subscriber’s life to their reading history. Each advert follows one reader – Jordan, Vera, Becky, Lianna and Yassmin – their singular lives and interests are revealed through what they read. By shifting the lens onto audiences they show the ‘personal impact’ of journalism.
- Client The New York Times
- Ad Agency Droga5, New York
- Creative Director Tim Gordon , Toby Treyer-Evans , Laurie Howell
- Art Director Jessica Pester , Inna Kofmann
- Copywriter Nico Baumann , Sara Muchnick
- Director Cliff Lewis
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