Lacoste
BETC, Paris
[2.23.132]
More Info
LACOSTE
Impossible Encounters #
For Lacoste’s ninetieth anniversary campaign, the global clothing brand shows how style
can traverse cultures and continents. Through effective use of split screen, we see people from around the world acknowledge each other, from urban youths in São Paolo to a group of elderly golfers in Miami, highlighting the worldwide connections Lacoste can make.
- Client Lacoste
- Ad Agency BETC, Paris
- Creative Director Florence Bellisson
- Art Director Agnes Cavard, Joachim Touitou
- Copywriter Antoine Gauquelin, Symonne Torpy
- Production Company COLORS
- Director Yoni Lappin
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