Fiat
Leo Burnett, Torino
[3.23.066]
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FIAT
Operation No Grey #
In this spectacular stunt in the colorful village of Lerici, a gray Fiat 600 with Fiat boss Olivier Francois at the wheel was slowly lowered into a huge canister of orange paint. The simple message: gray is a boring color, and Fiat is not boring.
- Client Fiat
- Ad Agency Leo Burnett, Torino
- Creative Director Francesco Martini
- Art Director Giovanni Greco
- Copywriter Enrico Pasquino
- Director William9
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