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Issue 228

Lurzer's Archive 228 is set to dazzle the eyes and blow the synapses. To celebrate our 40 years of seeking and setting standards for creative excellence, we worked with 40+ of the great, the good and the emerging stars to devise a modest proposal for you: the 40 most creatively significant ads of the last 40 years. What's not to like? Come on in...

Work

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Digital
N’a pas voté.
Dagobert, Paris 

[03.24.297]

1/3

Print
Essentially Family
Mother, Berlin 

[03.24.296]

1/6

Print
The Luxury Pet Boutique
Mynd, Milano 

[03.24.295]

1/4

Film
Santastrophe
Buck, New York 

[03.24.294]

1/9

Features

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A chimp laughing

11.01.2025

We love an excuse for a party

As we celebrate our 40th anniversary, we invited suggestions for an original day or event that we might also mark with an anniversary

Reviews

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René Magritte, Les Valeurs personnelles (Personal Values), 1957 © Adagp, Paris 2021. A room with a blue and cloudy sky for walls contains a normal sized bed, wardrobe and rugs, and a giant sized match, comb, wineglass, soap and makeup brush.

Issue 228 [2024]

Surrealism

For our 40th year, and after assembling our top 40 ads from those decades, we found it irresistible to take stock of Surrealism, the art movement that has had the biggest effect on advertising creativity. This spectacular exhibition gave us the perfect aid for our meditation. A long review of this exhibition seemed an undeniable […]

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