Actor Guillaume Delaunay was the last one through casting but thankfully he turned up. It’s hard to imagine anybody else playing the magnificently sad, friendly giant hero of this film: Mr Wind, the embodiment of wind power.
Agency: Nordpol+, Hamburg
Art Direction: Bjoern Ruehmann, Joakim Reveman
Copywriter: Matthew Branning
Production Company: Paranoid Projects: Tool, Paris
Director: The Vikings
"Every now and then, a young team comes and tells me an idea using this film as a reference. That speaks to its freshness. It’s still so relevant, and that twist at the end is just brilliant."
- Joaquin Campins, Executive Creative Director, GUT Buenos Aires
It’s an exquisite little story that leaves you guessing until the end as Mr Wind seems thoroughly annoying and disturbing to people … until he finds his place in the world. Epuron, a green energy company seeking to encourage investment in wind power, found in Nordpol and directing collective, The Vikings, the perfect combination of strategy and creative craft to deliver mystery and thought provocation. It makes wind power more desirable, not just because it’s rationally the smart thing but because we care about it, maybe even have a tender love for it, after seeing Mr Wind.
"A brilliant reimagining of the invisible force of wind, personified and brought to life in a mischievous, destructive, yet ultimately purposeful way. This concept takes us to a realm of unexpected possibilities, where the wind transforms from an intangible entity into something with character and use. A truly imaginative and playful piece of creativity."
- Alice Chou, Chief Creative Officer, Dentsu Creative Taiwan
