40 Years Special
Anna Martha Silveira’s Best Ads of the Last 40 Years
Content Vice President at DPZ Brazil, Anna trained and worked as a journalist before lending her considerable talent to advertising. Ideas-driven, she’s always looking for the best headline, the image that tells the whole story. So who better to give us her run down of the best ads of the past 40 years, chosen to celebrate 40 years of Lürzer's Archive.
Apple: Think Different
A great text that doesn’t need fancy tricks to hit you emotionally. The choice of personalities, the images, the music, the voiceover. Everything clicks perfectly and even makes you want to be part of the Apple community.
