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12th June 2012

Cannes Lions

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  The Cannes Lions Festival is only around the corner and we have two brand spanking new issues of Lürzer’s Archive for all you creatives.   Video: find out details of our workshop.   New issues In the third volume of 2012 we chat to Armin Jochum, chief creative officer at Jung von Matt and Naoki Ito, creative director and chief creative officer of PARTY, Tokyo, has selected the best new work for our Digital section. Plus the finest ads from around the world; the most exceptional print campaigns, TV spots and digital designs as well as QR codes so you can watch every commercial on your smartphone or tablet - wherever you are. Our eagerly awaited Food & Drink Special, which boasts no less than 330 pp., is now available. In our Editor's Blog, Ed-in-Chief, Michael Weinzettl, said: "It has turned out beautifully. So beautiful in fact that I have a confession to make: instead of the 200 campaigns announced of the cover, there are 30 more which I could not bear to cut from the wealth of awesome food and drinks campaigns that came out from 2000 - 2010." "What the hell, I thought. It’s not worth changing the title of the whole series of Specials for this, but I’m sure our readers won’t mind getting more for their money than promised." In addition to the print campaigns, the book also features 60 commercials, which you can view on your smartphone using the published QR codes.   Cannes International Festival of Creativity 2012 Come and visit our booth at Cannes, which will be located in the registration area.  We will also be holding two 'Archive Creative Club' workshops on Thursday 21 June. Take part for a chance to win prizes and be published in the magazine. Plus, the opportunity to mingle with some big advertising names, including speakers Toby Talbot (Executive Creative Director of RKCR/Y&R) and Sergio Valente (CEO and President, DDB Brasil). Visit our Facebook event page for more details.   Image: Lürzer’s Archive Vol.3/2012 features an ad for Hertz by DDB, New York on the retro poster style cover.   Image: Our Food & Drink Special is a Damm Beer ad photographed by Diver & Aguilar Photography, London.

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