Digital artist, Glen Taylor, is president and founder of Taylor James. He talks technology and how 3D immersive experiences will be the next big thing in advertising.   Image: Glen Taylor   At the moment, I am working on... Building the New York City office for Taylor James, which is ongoing.   The best piece of creative work around at the moment is... I liked the Cartier epic movie short “L’Odyssée de Cartier” with the Panther. It is over-the-top self indulgence, but I liked it for the pure scale of the project and the different techniques used.   What inspires me is... I think I’m influenced by everything around me, from everyday life and the ideas that triggers within. I also seek out creative influences in films, photography and television.   The festival I will make sure I attend this year is... Siggraph, which is more of a special effects event for computer graphics and interactive techniques. I’m really inspired by commercial advertising industry I so constantly feel like I’m in a festival.   What got my attention at the last festival I attended was... I recently saw an exhibition by artist, Dale Chihuly. His glass sculptures are stunning and the way they are exhibited to bring out colour show great skills in lighting.   The best era to be creative was... Now – simple. Technology is breaking down the boundaries of how we can express ourselves. After years of shooting my own photography, I can now take my concepts into motion, it’s fantastic. I just wish I had more time to play in these worlds.   The next big thing in the world of advertising will be... It’s already started, but will grow mass market and that is 3D immersive experiences. It’s all about immersive experiences for the viewer. For instance, Mercedez-Benz did the “Invisible Car” PR piece about their zero emissions car - the pun was that the car was ‘invisible to the environment’. They drove the vehicle around Germany, put a camera on one side and LED matting on the other so the car appeared invisible to the viewer on one side. The technology wasn’t quite there yet but the idea was! The piece of digital work I wish I thought of is... The Mercedez-Benz “Invisible Car”.   I would like to be played in a film by... Myself (I’m vain). I’m actually writing a script idea I have. It’s a bit dark but maybe I will play myself?   In my industry I admire... There are so many talented people that it’s scary if you pay too much attention. I tend to admire visual effects companies, such as Digital Domain, because of the diverse experiences they produce.   My dream collaboration is... In photography I’m interested in landscapes, so it would be the natural world. In motion it would be a big Hollywood studio with the big budgets to play.   The skills I look for in up and coming talent are... At Taylor James we have such diverse range of talents that are skill dependent. However, the one consistent across all talent is passion and work ethic. I don’t believe you can break down boundaries if you don’t want to work at it.   A piece of criticism I’ve received is... I’m a red personality entrepreneur, so it would be ‘control freak’, i.e. pissing people off, pushing for my own vision of perfection.   The last song I listened to was... “Coahuila” by Balmorhea. I just returned from a week’s holiday so it’s perfect for creating soundscapes in my mind while I troll through the day.   Video: Cartier “L’Odyssée de Cartier”   Taylor James was initially founded in 1999 as a photographic-retouch studio. It has developed into one of London’s post-production houses for print, motion and integrated campaigns with CGI dominating its direction.   See work by Taylor James featured in Lürzer's Archive on our online archive.   Not already subscribed? Subscribe now