Award-winning, diversity-championing Senior Creative Director at Publicis Groupe Hong Kong, Nonthaporn started her career in her native Thailand with roles at Ogilvy, Grey and Leo Burnett.
Rising from art director to overseeing integrated teams working on some of the biggest global brands, we asked her to tell us which ads she thinks are the best and most influential, to inform our greatest ads of the past four decades - chosen to celebrate Lürzer's Archive 40 year anniversary.
I played a small role in this project as a Senior Art Director at Ogilvy. Working alongside my mentor, Creative Director Panu Meephaiboon, and for the first time with the renowned ad director Thanonchai Sornsrivichai, I learned how a big idea can make a significant impact through storytelling.
LEGO: Build the Future
Print ads have always caught my eye, and I often envy my colleagues who create such captivating work.
This campaign, in which graffiti artist Marc Ecko supposedly tags Air Force 1, was very natural and brave, showcasing Droga5’s innovative approach.
The Love Story Series: Jeh United
I find it quite clever and innovative how they showcased product ads in a series of episodes during that era. I believe they were the first agency to do this.
Thank You Mom: Proctor & Gamble
Directed by a big-name director, this film set the bar for Olympic-themed cinematic ads.
