Multi-award-winning British CCO Richard Brim has had a stellar career, making ads for some of the biggest brands, and helping steer adam&eveDDB through 11 years in which they become one of the world’s most respected agencies.
Now on the brink of setting up a new venture with adam&eveDDB Chief Strategy Officer Martin Beverley, we asked for his nominations for the best ads of the past 40 years, to celebrate Lürzer’s Archive’s 40 year anniversary.
Apple: Here’s to the crazy ones
It gets me every time.
St George: Blackcurrant Tango
It’s the ad that taught me you could be really, really stupid and it was ok. As an industry we endlessly wang on about proliferating culture - this one wrote the rule book.
Starburst: Berries and Cream
It was funny then and it is funny now, my kids quote it, and they weren’t even born when it was made.
Mini: Counterfeit Mini
This completely changed the way we did everything as a creative moving forward. Actually, everything that Crispin touched at that time did that.
Stella Artois: Skating Priests
Brilliant storytelling, witty, simple, beautiful. It hooks you from the first scene, it’s timeless.
BBC: Perfect Day
A masterclass in the power of music to make you feel (apart from Boyzone).
Stella Artois: Reassuringly Expensive
I challenge you to make anything that is simpler or more elegant as that.
Absolut Vodka: Campaign
Ads as art, these were collected and stuck on bedroom walls.
VW: pretty much anything they did between 1997-2005 in the UK
Clever, simple, funny, and most importantly consistent, that’s the hard bit.
