23rd June 2016
Who is Who: Adrian Mueller
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What I’m up to: Well, besides watching the EURO 2016 and Copa America, I’m in pre-production for another campaign with DDB Worldwide for Pure Leaf Ice Tea by Pepsi-Lipton and a still life shoot with Erwin Penland for TUMI. The latest campaigns I have worked on: We just wrapped a fantastic assignment for Stella Artois with Mother NY and a food shoot with Mullen Lowe. Before that, we did Hershey’s re-launch of Lancaster Caramels with LPK and a really fun editorial assignment with Cadillac Magazine about Ceviche at La Mar in Miami. The best piece of creative work around at the moment is: The best: ‘Joy will take you further’ / ‘The Gentlemen’s Wager’ for Johnnie Walker, by Anomaly Amsterdam (ECD Lars Jorgensen and Martin Peters Ginsborg) https://www.youtube.com/watch?v=kzME9i03PpI The most important: FCB Lisbon / APAV – Portuguese Association for Victim Support: Child Labor https://creativity-online.com/work/apav--portuguese-association-for-victim-support-child-labor/42079 The most memorable: Leo Burnett / Sao Paulo for Fiat – now you see it, now you don't https://www.cyclelove.net/2014/01/anti-drink-driving-poster-by-fiat-in-brazil-now-you-see-it-now-you-dont/ The next big thing in advertising is going to be: I think the diversification of how content is experienced is coming next. The technology of smelling an ad, whether it’s online on TV or in print, is available. All we need now is devices or integrated hardware to deliver that. Also, since virtual reality and VR goggles like Oculus are becoming more and more mainstream, I have to assume that product placement within virtual reality will become common as well. People/companies who influence me: It’s more a culture and its traits that I’m inspired by. I admire all artisans; anybody who is deeply involved with their craft and the desire to improve no matter in what stage of life they are. Especially in Japan, the culture of finding fulfilment and meaning in striving for perfection and beauty is really ingrained. This cultural attitude is expressed in many ways, even in what we would feel are mundane and simple tasks. The idea of craftsmanship, simplicity and reducing everything to its essence is really what influences me in the end. I truly enjoy and admire the work of Shinichi Maruyama, whether it’s his liquid gardens or his series of combining 10,000 individual photographs to create beautiful, flowing blurs of dancers: https://www.shinichimaruyama.com/portfolio/permalink/384805/4ab8f78a666a04 In a film about my life, I’d like to be played by: Jim Carrey (when I’m younger) and Rowan Atkinson (when I’m older)... I would definitely pay to see that movie. A word or phrase I most overuse: Fantastic! My last social media update said: Editorial: Chef Diego Oka, making my life easy - an incredibly creative and inventive culinary artist. His #ceviche dishes will blow you away. Can't wait to share the images from our shoot. Thanks to Gaston Acurio and the Mandarin Oriental, Miami for letting us work here + Aelana Curran for a fantastic prop styling job. Cadillac Magazine will be out this May! Advertising:
My dream collaboration (both personal & professional) is:
It’s my constant goal to work with fun, intelligent & creative individuals on every project. Any collaboration with people who are really good at what they are doing without having an attitude is a worthwhile endeavour to spend your time on. If it’s in combination with delicious brands and clean aesthetics, even better!
If I could pick a few specific collaborations, I would love to shoot with Guinness and Johnnie Walker; both very elegant and engaging. On the other end of the food spectrum, I think working on a cook book with Chef Daniel Humm would also be a great experience and will result in something worthwhile and beautiful.
A piece of criticism I’ve received was …
You’re so Swiss.
A great piece of advice I received …
Always be yourself.
PROFILE
Website: https://www.amueller.com
Blog: https://news.amueller.com/
Social Media:
https://instagram.com/mueller.adrian/
https://www.facebook.com/adrian.mueller.10
https://twitter.com/fabrikstudios
https://www.linkedin.com/in/adrianmueller
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