Matt Whitfield is an art director & writer who worked at whole host of shops: BBDO, Arnold, R&R Partners Vegas, the Martin Agency and many more. He currently resides as ECD @ BrightRed/Omnicom.
How did you get into advertising...
I lived with two girls while going to UGA in Athens. I was like Jack Tripper. One of the girls’ dads was ‘The Norm Grey’ of Portfolio Center and Creative Circus. It was destiny.
The most recent campaign you've worked on...
We have a lot of large national accounts here, and I rarely get the opportunity to work on print anymore. However, lately I have picked out a few passion projects, so I can keep my print skills sharp. One of which is a craft brewery, Fairhope Brewing Company. I’ve worked on this account for years for this very reason. It keeps me sane. Lucky for me they come out with a new beer just around the time I need therapy. In fact, their work has appeared in this mag a few times!
The best piece of creative work around at the moment is...
TurboTax’s Commercial, ‘Closet’. It kills me. Funny. Uncomfortably long moments. Great insight and tag.
The next big thing in advertising is going to be...
Something other than programmatic ads.
The piece of advertising work you wish you had thought of is...
MailChimp’s ‘Did You Mean MailChimp?’ campaign of short films that are about things that rhyme with MailChimp. The truth is, we as creatives do think about these things, it’s just that not many brands are bold enough to not take themselves so seriously.
The internet/digital tool you couldn’t live without is...
Instagram, Netflix, Sling.
In a film about your life, you’d like to be played by...
Dwayne ‘The Rock’ Johnson would be perfect, I think...
A word, words or phrase you overuse...
F@#k canvas ads.
Your last social media update said...
Collecting driftwood with Black Dog and T.
Your dream collaboration is...
Me, my wife, a beach, and a glass of Don Julio Real.
A piece of criticism you've received was...
I can’t tell if you’re serious or not.
The last piece of music you listened to was ...
My Hometown, Eric Church.
A great piece of advice you received…
Breathe.
@mattwhitfield
