Issue 228

$18.90

Pre-order Lürzer’s Archive Issue 228, our 40th anniversary edition. This collectible issue celebrates four decades of groundbreaking creativity with a curated selection of the greatest ad campaigns from around the world. Don’t miss your chance to secure a copy.

Shipping Late 2024. This is not the final cover.

Note delivery times vary by location.
For guidance only: UK may take 7-10 days, EU and US 14-21 days, while Rest of World is usually 21-30 days but can be longer.
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Work from this issue

Integrated
Loewe
Loewe in-house, Madrid 

[03.24.047]

1/1

Film
The Entertainer
adam&eveDDB, London 

[03.24.045]

1/2

Film
Telstra
Bear Meets Eagle On Fire, Sydney 

[03.24.044]

1/1

Integrated
Canon
Dentsu Creative, Sao Paulo 

[03.24.041]

1/6

Interviews from this issue

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Issue 227 [2024]

Chris Beresford-Hill

Earlier this year, Chris Beresford-Hill took on the storied role of global CCO of BBDO, where the heritage is massive and the expectations are high
AI portrait of Tim Hawkey

Issue 227 [2024]

Tim Hawkey

Being a leader in radically changing health advertising is not enough for the team at Area 23

Issue 227 [2024]

Valerie Madon

Valerie Madon, Chief Creative Officer at APAC, tells us about the recent work that’s stunned her, if the spirit of Southeast Asia be defined, and shares her must-see top spots

Issue 226 [2024]

Liz Taylor

Global CCO Liz Taylor on the core importance of great ideas, not settling, and team chemistry

Features from this issue

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27.08.2024

Sports + Health

Expert wisdom on these fast-growing sectors

23.08.2024

Missing in advertising

What would you like to put in an ad that never usually gets seen
Bad, rough drawings in biro on scraps of notebook paper.

08.05.2024

Which are the most underrated – or overrated – crafts in advertising?

Stars behind recent Archive works share their insights
An AI generated CGI animation style girl with light brown skin, black hair and brown eyes is sticking her bright purple tongue out. Around her are purple lollies, the source of the purple tongue. There are also pink bubbles around.

02.02.2024

Food + Drink 2023

We invited a diverse group of creatives, all of whom have expertise in advertising food and drink, to reflect on the role of color in the field and to speculate on trends that might be affecting it

Reviews from this issue

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Black and white photo of the Early Mad Dogs Crew. Six young men and women plus two dogs sit around looking fashionable and cool.

Issue 227 [2024]

Nick Cohen: Honest!

The sub-title of this book – ‘a true story of a ridiculous attempt to make advertising more truthful’ – gives a flavor of the urgent, declamatory text to be found within. Cohen, a sometime British creative director and now long-time US resident, “tells his truth,” as people like to say now, a truth which in […]
Collide: Embracing Conflict to Boost Creativity

Issue 227 [2024]

Tay Guan Hin’s Collide: Embracing Conflict to Boost Creativity

As the author is chair of BBDO Singapore, a regular keynote speaker with a TEDx credit, and has a list of blue chip clients that have listened to his advice, we might expect his book Collide to be full of tips for those in the business of marketing creativity. While it can serve dutifully in […]

Issue 227 [2024]

On NFTs

Now where are we with NFTs? Along with a magisterial assembly of historical masterworks and commentaries from and around the NFT space, Alice’s text is enriched and made more entertaining by seeking out various experts to share their complex and contradictory responses to this question. A while back we were all asking, “What are NFTs?” […]
Les Machine De L’île's mechanical elephant and carousel behind.

Issue 227 [2024]

Les Machines De L’île

In a world of screens, what place for the old-fashioned charms of mechanical entertainment? Actually, quite a big place, if you look at how the provincial city of Nantes has used a large park-cum-gallery of wacky contraptions to put itself on the global tourist trail and also deliver some local cultural and educational value to […]