Lurzer’s Archive 228 is set to dazzle the eyes and blow the synapses. To celebrate our 40 years of seeking and setting standards for creative excellence, we worked with 40+ of the great, the good and the emerging stars to devise a modest proposal for you: the 40 most creatively significant ads of the last 40 years. Yes, this is grade A stuff to ingest in private. The 40 are going to excite, delight, and really annoy the hell out of you. And yet more: it is a magnificent work-in-progress that you can join in with. What’s not to like? Come on in…

Shipping Late 2024.