With deep expertise in art design and visual creativity, covering the creativity in both traditional and digital media contents. Being capable of both creativity supervision and team management, ever held positions at such companies as Bates, SAATCHI & SAATCHI, OgilvyOne, Beijing Dentsu, Publicis China and Hallmark China. Ever worked as the Group Creative Director at Publicis China and Executive Creative Director at Beijing Dentsu.

Have provided services to a lot of well-known brands including Toyota, Renault, Audi, FAW, Lenovo, Nokia, American Express, Electrolux, LG Home Appliance, Yili, Mengniu, IKEA, Hiersun, DiDi and Universal Picture.

With extensive experience across US European, Japanese, South Korean and local creativity firms and media groups, equipped with both emotional creativity and rational thinking. Being committed to the concept of simplicity and practicality, pursue the perfect combination of originality and impact.

After 24 years of experience in the industry, still remain passionate about every work with my strong practical skills and continual learning capability. Completed the IMC courses of HKU Space via self-education in 2012, earning a postgraduate diploma with Distinction.

The new creative short video clip with DreamWorks Studios was chosen by the Shanghai Dragon TV’s Spring Festival Gala 2019, led the creative team to win the Top APAC Creative Agency ranking in Campaign Brief’s THE WORK 2022/23, and shortlist of ADC Awards 2023.