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Trafalgar
JWT (J. Walter Thompson), Tokyo 
Trafalgar

[1.89.002]

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Hawaiian Tropic
JWT (J. Walter Thompson), Tokyo 
Hawaiian Tropic

[2.89.022]

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credited more than 10 years ago, Abonnent ARCHIVE Meeting am 25.10.05 mit SL: Frau Ikematsu ist 49 Jahre alt, hat vorher bei J Walter Thompson gearbeitet. Sie ist Commercial Director. Sie ist erst vor 2 Jahren zurueck nach Japan gekommen, da sie 10 Jahre in LA gearbeitet hat. Ich kenne sie, weil sie fuer ARCHIVE submittet hat. Sie ist auch Abonnentin und wird erneuern, sie liebt ARCHIVE. ARCHIVE Specials und TV ARCHIVE kannte sie nicht, sie meint jedoch, dass wir gegen Shots kaum Chancen haben, da Shots sogar eine Niederlassung in Japan hat. Sie hat viel ueber den japanischen Werbemarkt erzaehlt: Dentsu und Hakuhodo sind wie Monopolisten und konzentrieren sich auf den Medienteil, die Kreativarbeit gibt es umsonst. Daher haben alle anderen Agenturen kaum Chancen Auftraege zu erhalten. Des Weiteren wuerde die japanische Werbung die bei Festivals, z.B. bei Asia Pacific Festival (Frau Ikematsu war dort), gewinnen wuerde, extra fuer die Festivals gemacht. So wuerden TV Spots gewinnen, die 30 Sekunden lang sind, jedoch ist es ueblich TV Spots mit 15 Sekunden Laenge zu schalten, da alles andere viel zu teuer ist. Des Weiteren geht es bei japanischer Werbung immer, um

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