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Issue 5 [2017]

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Digital
The Lucky Black Cat
Leo Burnett Tailor Made, São Paulo 
The Lucky Black Cat

[5.17.002]

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Digital
The Right Search
JWT (J. Walter Thompson), Paris 
The Right Search

[5.17.002]

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Digital
Dunkirk WebVR
Jam3, Toronto 
Dunkirk WebVR

[5.17.002]

1/1

Digital
Moby-Mart
Wheelys Cafe International, Shanghai 
Moby-Mart

[5.17.002]

1/1

Digital
DUO Condoms
Geometry, Bogota 
DUO Condoms

[5.17.002]

1/1

Digital
Aimen
BETC, Paris 
Aimen

[5.17.002]

1/1

Digital
I’m With The Banned
Spotify 
I’m With The Banned

[5.17.002]

1/1

Digital
AAMI Smartplates
Ogilvy & Mather, Melbourne 
AAMI Smartplates

[5.17.002]

1/1

Digital
Boo Boo
 
Boo Boo

[5.17.002]

1/1

Digital
The Only Place
180LA, Los Angeles 
The Only Place

[5.17.002]

1/1

Digital
Alexander Wang
Johannes Leonardo, New York 
Alexander Wang

[5.17.002]

1/1

Digital
Centennial 100 Year Anniversary
Grey, New York 
Centennial 100 Year Anniversary

[5.17.002]

1/1

Print Classic
Brintons
Cowan, London 
Brintons

[5.17.145]

1/1

Print Classic
Campaign
DDB, Amsterdam 
Untitled

[5.17.144]

1/1

Print Classic
De Lorenzo
Omon, Sydney 
De Lorenzo

[5.17.143]

1/1

Print Classic
Corona
Saatchi & Saatchi Fallon, Tokyo 
Corona

[5.17.002]

1/1

Print Classic
Sony Electronics
Bartle Bogle Hegarty (BBH), London 
Sony Electronics

[5.17.142]

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Advertising and “rehabilitation” campaign for black cats, which superstition tends to associate with misfortune. Participation in a variety of promotions under the name of shelter black cat “Lucky” won 18 prizes in six months, disproving the bad luck story and thus correcting negative perceptions. Additionally, the campaign increased adoption rates among black shelter cats by no less than 95 per cent – also finding a new home for Lucky himself.

João Coutinho: “Black Cats don’t bring luck? Wait until you meet Lucky. A web-driven experience to prove that black cats bring good luck in a funny way. You will want to adopt one of them!”

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