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Issue 1 [2020]

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Digital
Frieslist
Leo Burnett, Bogotá 
Frieslist

[1.20.002]

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Digital
The Hy Project
The Electric Factory, Montevideo 
The Hy Project

[1.20.002]

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Digital
Svalbard Ice
BREAKFAST, New York 
Svalbard Ice

[1.20.002]

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Digital
The Infinity Wall
D’Strict, Seoul 
The Infinity Wall

[1.20.002]

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Digital
Live Moves
BBDO, New York 
Live Moves

[1.20.002]

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Digital
Ha(u)te Couture
Publicis, Milan 
Ha(u)te Couture

[1.20.002]

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Digital
Dirtiest Porn Ever
Officer & Gentleman, Madrid 
Dirtiest Porn Ever

[1.20.002]

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Digital
Pay Per Beer
Africa, São Paulo 
Pay Per Beer

[1.20.002]

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Digital
One For Two
BBDO, New York 
One For Two

[1.20.002]

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Digital
#Stevenage Challenge
David The Agency, Miami 
#Stevenage Challenge

[1.20.002]

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Digital
Bon Iver Visualizer
Spotify, In-House 
Bon Iver Visualizer

[1.20.002]

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Digital
Canvas
Fig, New York 
Canvas

[1.20.002]

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Digital
Keeping Fortnite Fresh
VMLY&R, Kansas City 
Keeping Fortnite Fresh

[1.20.002]

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Digital
The Galaxy Skin
R/GA, New York 
The Galaxy Skin

[1.20.002]

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Digital
Swipe Night
Karena Evans 
Swipe Night

[1.20.002]

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Digital
Morphing Clay
Future Deluxe, Los Angeles 
Morphing Clay

[1.20.001]

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Print Classic
Levi’s
Bartle Bogle Hegarty (BBH), London 
Levi's

[1.20.129]

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The Nike Shop (JD Sports)

[1.20.128]

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Eating French fries and creating a Spotify playlist? Sounds fun and delicious and is actually a real thing at McDonald’s. In a cool initiative with sound producer Lucha Libre, this campaign invites customers to call up a playlist by placing their McFries on printed outlines on their food trays. Scanning the code onto the app callsl up their own playlist.

Joakim Borgstrom: “I’ve always been told not to play with food. Here is an exception. Just organize your french fries on the tray and unlock Spotify playlists. This is a great example of two brands coming together to create a simple and playful experience for their customers. I tried it and it sounds delicious. Can you pass me the napkins?”

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