“Break the internet" is an increasingly-used phrase. But what really could?
NATHALIE GORDON
Creative Partner Havas, London
Silence. If the internet is a fire, we are its oxygen. It’s time to make fewer billionaires rich, disconnect, and say less.
JUAN CARLOS GALLARDO
Senior Copywriter, TBWA Peru, Lima
If it were proven that using the internet was as fattening as eating bread, everyone would go on a diet of online platforms.
MIKAEL ANDERSSON
Senior Creative/Copywriter, We Are More, Gothenburg
Predicting what will break the internet next is, by nature, futile. Ironically, space debris wiping out satellites might soon do it literally.
EUGENIA VIÑALES
Creative Designer Amén McCann, Montevideo
A world where Google disappears overnight. That would leave us literally scrambling for answers, screaming for help across every social media platform.
LOZ MANESCHI & LEWIS CLARK
Senior Art Director & Copywriter Cocogun, Sydney
A cringey tech-bro billionaire acquires all social media platforms, deactivating them overnight. Humanity is plunged into crippling digital silence.
HENRY BILLINGTON
Senior Art Director, Gatecrasher Advertising, Perth
Revealing that ChatGPT is an army of people responding to everyone’s random questions.
CAROL PENIDO
Creative Director, Filadélfia Comunicação, Belo Horizonte
Another celebrity scandal, the discovery of extraterrestrial life, leaked state secrets, radical social media shifts – or a weight-loss craze surpassing Ozempic. Maybe that’s enough.
NKANYEZI MASANGO
Chief Creative Officer, Dentsu Creative, Cape Town
We’re experiencing outrage fatigue. Almost every day, there’s an extremely divisive event that we’re all a bit desensitized to. So, the thing that would break the internet is the opposite of the current zeitgeist: nuance.
THEA HEBER & BJØRNDAL IVERSEN
Creative Director & Senior Copywriter Monologtheateret, Oslo
If all the world’s women got synchronized periods – we would get an extreme sense of community and it would not only create world peace,
it would break the internet. (I hope this happens).
MICHELLE MARAIS
Senior Copywriter, Dentsu Creative, Cape Town
The death of best practice. Logic has stripped the web of its magic. Down with ‘logo in first 3’ and bite-sized chunks. It’s time we bring back craft, depth, and delayed gratification. Weirdness, too.
SARAH UCHISON
Creative Director, Whirlpool Corporation, Austin, Texas
The first creative ad agency run entirely by AI just might break the internet. An AiGency if you will. If there’s an open role for their Chief Human Officer, you know where to find me.
MICHELLE ORLANDI
Associate Creative Director/Art Director, john st., Toronto
The internet is in the palm of your hand. Always accessible. But what if you look up? Take your head out of the sand and you’ll see: there are so many other ostriches around you. And they all want the same thing: to fly. Want to break the thing that’s tethering you to the ground? Start by looking up, you might just see the place you’re meant to take off from.
PATRICK FRANKLIN
Freelance Creative Director/Copywriter, Atlanta
Mark my words: The world will never be the same after we finally get a reaction video of Daniel Day-Lewis watching a reaction video of Daniel Day-Lewis watching a reaction video of Daniel Day-Lewis watching Is It Cake?
JANATH GAMAGE
Associate Creative Director, Ogilvy, Singapore
Woof. The first accurate device that translates and speaks dog. Treat- based economy imminent. The internet melts.
CATHRYN CAREY
Freelance Art Director, London
In a major international plot twist Greenland, Mexico and Ukraine team up to buy America. Successfully.
AUGUSTO CALLEGARI
Copywriter, TBWA\Media Arts Lab, London
Breaking the internet isn’t easy. Yes, you need bold ideas, wit, timing, humor, intuition … but then something extra that can really light the spark. For example, a powerful black motorcycle. Lucky for you, I’m selling mine. Text me: +34656001453.
LUKE ELLIOTT
Freelance Creative Director, New York
Interdimensional rift appears above Civil War battlefield, leading humanity to ascension.
