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What a wonder is this institute. It is dedicated to 'the study of global cultural history and the role of images in society’. Founded in Hamburg from the remarkable collections of historian Aby Warburg, he exchanged his share in the family banking empire for a seemingly unlimited supply of funds to follow his studies and buy fantastic works.

When the Nazis came to power, he moved with his collections to London. Later this became a part of the University of London. And now there is a new gallery that starts with a little gem of a show based around the origin and development of Tarot cards.

This may seem an obscure interest, unless you are into reading the cards, but hang on. The range of cards, the artistry, which touches Outsider Art at times or innovative graphic design at other points, is truly seductive.

It weaves a magic spell, as intended, even if you don’t actually believe in the ability to tell anything with them. Their open secret is that, rather like a Rorschach test, it is how they invite and stimulate projection from the observer that says much about us without saying anything explicit in themselves. We can learn a lot from how they do this … it doesn’t seem so far away from the heady brew of art and science in advertising creativity, when you think about it.

Of course, there are some pretty hefty concepts floating around the card names. The heaviest, indeed, such as Death. Always a tricky point in conversation and particularly when playing these cards. However, there’s much to feel chipper about. Catch the show if you can (you can always ask for a personal visit to the collection failing that). You might well see something in it to shape your sense of a future that you weren’t expecting. You have been warned.

Top image: The Sun from a deck painted by Pamela Colman Smith (1909) based on a 15th century tarot.

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