On the Thread: From Dakar to Paris

This exhibition by Chanel, at its atelier in the northern Paris suburb of Aubervilliers, is a project that could/should be a model for many other brands and industries. It draws on Chanel’s annual celebration of its own in-house ateliers and craftsmanship, which took place last in Dakar in December. The event was accompanied by a related exhibition from local artists, who had been invited to demonstrate their response and expertise. Now these Senegalese works have their own show in Paris. The bold pieces by individuals individuals and collaborations can be seen in a context which invites us to consider how their creativity may filter longer-term into the host brand’s culture and output. Painters, embroiderers, photographers and designers of various kinds are involved. The work can be enjoyed for itself but it is the contrast with the highly-produced Chanel brand and its global position that makes for interesting points of speculation. As the exhibition name suggests, there are strings that connect us all, however fine and fragile. With creative work, those connections can quickly move from the margins to the center if the ideas are good enough and the opportunities are given. Commendations to Chanel for this project, which we hope will grow.