The Zimbabwean newspaper, 2009: Trillion Dollar Billboard
40 Best Ads of the last 40 years
The Zimbabwean newspaper, based in South Africa – an exiled opponent of the Zimbabwe regime – needed to find a way to promote itself and draw attention to the crisis of the Zimbabwean economy, where hyperinflation was making life extremely hard. They didn’t have the budget to buy much media (only about $ 5,000): but they did have a trillion dollar note or two … that would be a Z$ trillion, so just about worthless. Well, worthless, until transformed into the medium itself, carrying the message.
Agency: TBWA\Hunt\Lascaris, Johannesburg
Creative Direction: Damon Stapleton
Art Direction: Nadja Lossgott, Shelley Smoler
Copywriter: Nicholas Hulley, Raphael Basckin
