40 Best Ads of the last 40 years

It was a challenge whether we should choose this Volvo film or Unexpected, an earlier masterpiece for Dunlop from the same team of Kaye, Campbell and Carty (look it up if you’re not familiar). Both films are full of visual riches and use collage-like storytelling to push the boundaries of the senses.

Twister, perhaps, is in some ways a little more orthodox yet more truly filmic and coherent. It sets up a grand engagement by depicting a storm chaser … somewhere in the Midwest, we might guess … a man who, of course, needs a great car to take him right into the ferocity of the all-destroying storm, where he must plant his tornado monitoring unit.