100 McDonald’s Moments
Online illustrations depicting the 100 most enjoyable moments
McDonald’s customers have experienced at the restaurants.

Mark Pytlik: “McDonald’s isn’t known for the best digital work, so it
was kind of a shock to see them do something so utterly original and
lovely as this. The navigation, animations and illustrations combine to
make something totally memorable; it’s a nice corrective to the tyranny
of the scrolling site.”