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101st Kanazawa High School Sumo Wrestling Tournament
Dentsu, Tokyo
[3.18.135]
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The winner stays in the ring. The game stays in my heart.
Campaign for the 101st Kanazawa High School Sumo Wrestling Tournament, the oldest amateur sports competition in Japan. (During a bout, the referee urges opponents on by shouting out “Nokotta! Nokotta!” to the defending wrestler. The phrase can be translated as “You’re staying in the ring! Keep on, you’re still in it!”)
- Client 101st Kanazawa High School Sumo Wrestling Tournament
- Ad Agency Dentsu, Tokyo
- Creative Director Kazunori Kawagoshi
- Art Director Kazunori Kawagoshi , Satoshi Kohno
- Copywriter Kosuke Fukui
- Photographer Ryohei Takanashi
- Digital Artist Rumi Ando