As almost every kid wants to have a puppy, Pedigree invented a class for children to teach them everything there is to know about bringing up a dog. It is not always just the pleasure, since owning a dog also comes with great responsibility. Getting a diploma from 1st Grrrade is a good indicator that a kid is ready to assume such responsibility.

Rimantas Stanevicius: “Pedigree realized that to grow their market share they need to help bring up the new generation of dog owners first.
I fell in love with this campaign from the very first sight. It’s so relevant it should have been done a long time ago. And I wouldn’t mind if other brands copied it. ”