7 UP “Black Belt” [00:30]# Fido Dido, a pencil-drawn character, strolls in. A hand armed with a pencil tries to make changes, but Fido won’t have it. The artist tries to smooth his hair and put him in a tie and coat. Fido resists. When the artist tries to censor his choice of soft drink (7 Up), Fido gives the pencil a swift karate kick, crippling its point, and finishes it off with a flick of his yoyo.