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Most people are reactive when it comes to taking care of their health. We only worry when something happens to us.

Many people are unaware of the importance of disease prevention through a medical checkup, since diseases such as cancer, when detected early, have a solution.

Time is a determining factor in the cure of many diseases.

As an insurance company, Nacional Seguros, wants to be close to its customers and the general public with a message that represents the urgency of having a medical checkup and the importance of doing it frequently, because if we let time pass, in this race against the clock, it may be too late.

A timely medical checkup could save your life.

We created an hourglass in the shape of some of the most frequent organs where cancer can be activated (the lungs, the liver and the cervix).

We also represented the fragility of the human body through a crystal that allows us to see how the sand of the clock advances, implying that every day we let go by counts.