The rivalry between the two fast food giants Burger King and McDonald’s is real and this campaign shows just how hilarious it can be. This time, Burger King has proved that their Whooper is bigger than McDonald’s Big Mac. To do so, they hid one behind every Whopper that featured in ads that their creative agency BBH made last year. The Big Mac was often completely vanished from sight, due to being behind and smaller than a Whopper. A Big Mac was behind a Whopper in every piece of print, TV, OOH and in-store advertising.

Masashi Kawamura: “A clever concept that doesn’t involve any digital at all in the making of it, but it utilizes the viral nature of the concept very well using video and social media.”