
Abba
Forsman & Bodenfors, Gothenburg
[4.02.139]
More Info
Abba “Superhero” + “Liar, Liar” [00:30]
Swedes love the fish spread that goes by the name of Kalle’s, and these two spots feature sweet little everyday scenes. In the first one, a little boy in an impressive superhero suit struggles with conflicting emotions. On the one hand, he doesn’t want to drop his superhero role, on the other the toast with Kalle’s on a plate in front of him is just too tempting. The second commercial shows a young woman in front of the mirror practising how to react to her partner’s accusations of having finished off the last tube of Kalle’s.
- Client Abba
- Ad Agency Forsman & Bodenfors, Gothenburg
- Art Director Johan Eghammer
- Copywriter Martin Ringqvist
- Production Company Atmosfar Production, Stockholm
- Director Joergen Loeoef
More: Forsman & Bodenfors Gothenburg
Lurzer’s Archive
Log In1/ 0
Images
Abba
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.