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Abba

Forsman & Bodenfors, Gothenburg

[4.02.139]

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Abba “Superhero” + “Liar, Liar” [00:30]
Swedes love the fish spread that goes by the name of Kalle’s, and these two spots feature sweet little everyday scenes. In the first one, a little boy in an impressive superhero suit struggles with conflicting emotions. On the one hand, he doesn’t want to drop his superhero role, on the other the toast with Kalle’s on a plate in front of him is just too tempting. The second commercial shows a young woman in front of the mirror practising how to react to her partner’s accusations of having finished off the last tube of Kalle’s.

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Abba "Superhero" + "Liar, Liar" [00:30] Swedes love the fish spread that goes by the name of Kalle's, and these two spots feature sweet little everyday scenes. In the first one, a little boy in an impressive superhero suit struggles with conflicting emotions. On the one hand, he doesn't want to drop his superhero role, on the other the toast with Kalle's on a plate in front of him is just too tempting. The second commercial shows a young woman in front of the mirror practising how to react to her partner's accusations of having finished off the last tube of Kalle's.

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