ABInbev – Skol Beats “Drink Right, F*** Right”#
Well, this sure is one hell of a campaign in support of responsible drinking, sending out a feisty insight more relatable than that usually employed in the genre. Sexy and set to hot beats and graphics, it shows people sadly – and droopily – failing to have good sex on account of overindulgence. So what, one might ask, gives you more pleasure: Good sex or a massive blackout …?