ABSA
The Jupiter Drawing Room, Johannesburg
[5.16.044]
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ABSA “Free”
South African bank ABSA uses the medium of rap to get youngsters to reflect on a new notion of freedom. A commercial promoting the bank’s first genuinely free checking account for young people.
- Client ABSA
- Ad Agency The Jupiter Drawing Room, Johannesburg
- Creative Director Rajesh Ranchod
- Art Director Kerryn Maggs
- Copywriter Cameron Fraser
- Production Company Velocity Films, Johannesburg
- Director Leigh Ogilvie
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