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Absolut Cut

TBWA, Paris

[4.06.010]

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Absolut Cut “Gay” (00:30) #
Few things can beat a good heart-toheart
between mother and son. The two
featured in this spot seem to be interested
in each other’s love life, yet what
they really think about things is masked
by the subtitles in this spot for Absolut
Cut. It is not the flight attendant but the
hunkish gogo dancer the sons meets up
with, yet this is apparently nothing new
for the mother, even if she pretends
otherwise. In response to the question
as to her own love life, however, which
centres on whether she is still seeing
her chiropractor, her voice falters. “Cut
the crap” runs the aggressive pay-off of
Absolut Cut, a mix drink.

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Absolut Cut “Gay” (00:30) # Few things can beat a good heart-toheart between mother and son. The two featured in this spot seem to be interested in each other’s love life, yet what they really think about things is masked by the subtitles in this spot for Absolut Cut. It is not the flight attendant but the hunkish gogo dancer the sons meets up with, yet this is apparently nothing new for the mother, even if she pretends otherwise. In response to the question as to her own love life, however, which centres on whether she is still seeing her chiropractor, her voice falters. “Cut the crap” runs the aggressive pay-off of Absolut Cut, a mix drink.

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