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Absolut Vodka

Alexander Bielovich

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Absolut Vodka “Africa On Fire”
In the latest of the characteristically colorful series of commercials for Absolut Vodka, we
meet a number of African superheroes in the form of seemingly quite average people. Equally dominant themes in this commercial – promoting the “One Source” festival of African creativity – include the power of fire, dance, and the elements, and the yearning for freedom.

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Absolut Vodka “Africa On Fire” In the latest of the characteristically colorful series of commercials for Absolut Vodka, we meet a number of African superheroes in the form of seemingly quite average people. Equally dominant themes in this commercial – promoting the “One Source” festival of African creativity – include the power of fire, dance, and the elements, and the yearning for freedom.

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