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Accurist

TBWA, London

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Accurist “Beauty Parlour” [00:40]
A large hall. A blonde is lying there having her hair blow-dried, her nails manicured, and her face lovingly made-up. As she is plied with engaging conversation, the camera shows a few quick glimpses of her Accurist wrist-watch the face of which can show the seconds only. The whole scene looks as if it were set in a beauty parlour – except that we’re in a morgue, of course. Pay-off: “Accurist. Every second counts.”

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Accurist "Beauty Parlour" [00:40] A large hall. A blonde is lying there having her hair blow-dried, her nails manicured, and her face lovingly made-up. As she is plied with engaging conversation, the camera shows a few quick glimpses of her Accurist wrist-watch the face of which can show the seconds only. The whole scene looks as if it were set in a beauty parlour - except that we're in a morgue, of course. Pay-off: "Accurist. Every second counts."

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