Ace (Proctor & Gamble)
Atletico International, Barcelona
[1.10.021]
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Replay: “Replay your Fragrance” [00:30]# This is a commercial promoting the new fragrance from Replay, whose special feature is the fact that it reacts when coming into contact with water – as demonstrated here in highly original manner. A drop of water falls onto the flacon, whose label is illustrated with watercolors. The colors run, creating the outline of a woman and a man. Each drop of water produces new images and tells the story of their love. Super: “Just add water to replay your fragrance.”
- Client Ace (Proctor & Gamble)
- Ad Agency Atletico International, Barcelona
- Art Director Krisa Plewnia
- Copywriter Alice Marzano
- Production Company Stink
- Director Todd Muller