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Ace (Proctor & Gamble)

Atletico International, Barcelona

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Replay: “Replay your Fragrance” [00:30]# This is a commercial promoting the new fragrance from Replay, whose special feature is the fact that it reacts when coming into contact with water – as demonstrated here in highly original manner. A drop of water falls onto the flacon, whose label is illustrated with watercolors. The colors run, creating the outline of a woman and a man. Each drop of water produces new images and tells the story of their love. Super: “Just add water to replay your fragrance.”

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Replay: "Replay your Fragrance" [00:30]# This is a commercial promoting the new fragrance from Replay, whose special feature is the fact that it reacts when coming into contact with water – as demonstrated here in highly original manner. A drop of water falls onto the flacon, whose label is illustrated with watercolors. The colors run, creating the outline of a woman and a man. Each drop of water produces new images and tells the story of their love. Super: “Just add water to replay your fragrance.”

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