Acura, Torrance
Rubin Postaer And Associates (RPA), Santa Monica
[1.05.094]
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Acura “Dance” + “Trap” (00:30) each #
The first of these commercials for the
Acura is for the RSX Type-S and shows it
braving all kinds of catastrophes in a
dazzling display of technical expertise
and – no less so – post-production.
Unfortunately, a quite impressive
sequence in which the vehicle escapes a
meltwater flood will probably make it a
rare sight in the near future. In the
second spot, a gloomy and awesomely
animated forest violently tries to take
possession of the all-terrain vehicle:
Acura MDX. Featuring an electronic fourwheel
drive. Claim: “Because you never
know what nature will throw at you.”
- Client Acura, Torrance
- Ad Agency Rubin Postaer And Associates (RPA), Santa Monica
- Art Director Brandon Levin
- Copywriter Daniel Elmslie
- Production Company Anonymous Content, Culver City
- Director Mark Romanek