Acura, Torrance
Rubin Postaer And Associates (RPA), Santa Monica
[1.08.003]
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Acura MDX “Fully loaded” (00:30) #
A man leaves a store with a trolley full of
boxes. When he puts one of them down
on the ground, it begins to “unload”
itself. One by one, the other boxes unpack themselves, too,
revealing everything from Bluetooth and Surround
System through to interior fittings until,
finally, an entire car is in place. Tagline:
“Acura. Next generation luxury.”
- Client Acura, Torrance
- Ad Agency Rubin Postaer And Associates (RPA), Santa Monica
- Art Director Scott McDonald
- Copywriter Bill Bayne
- Production Company Supply & Demand Integrated, New York
- Director Jeff Plansker