ADAM Opel
Scholz & Friends, Hamburg
[1.15.010]
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Gays can’t play football. Unless, that is, they happened to be German league champion.
Campaign for a website launched by automotive brand Opel encouraging people to question popular prejudices – and prompting them to reconsider common perceptions of Opel drivers as staid, unadventurous souls.
- Client ADAM Opel
- Ad Agency Scholz & Friends, Hamburg
- Creative Director Niels Alzen, Markus Daubenbüchel
- Art Director Stan Gruel, Christian Zeller, Jan Lederer
- Copywriter Martin Gillan, Rafael Lopes, Leander Schmalfuß
- Illustrator Noma Bar
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