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ADAM Opel

Scholz & Friends, Hamburg

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Gays can’t play football. Unless, that is, they happened to be German league champion.
Campaign for a website launched by automotive brand Opel encouraging people to question popular prejudices – and prompting them to reconsider common perceptions of Opel drivers as staid, unadventurous souls.

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Gays can’t play football. Unless, that is, they happened to be German league champion. Campaign for a website launched by automotive brand Opel encouraging people to question popular prejudices – and prompting them to reconsider common perceptions of Opel drivers as staid, unadventurous souls.

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