There are countless household remedies
to treat toothache: from frozen steak
through to a variety of herbal concoctions.
Yet adidas proves to be highly
imaginative by coming up with a further
cure in efforts to deal with a swollen
cheek. Just how it is to be administered
is demonstrated in this scurrilous commercial
for the sporting goods brand by
a young man sitting in a bright red waiting
room, on whose cheek an adidas
trainer fastened with a gauze dressing is
to be seen. A positive spin-off of the
new adidas “Climacool” system.