Right on cue for the 2006 World Cup,
adidas has launched its “Impossible
Dream” campaign, which exceeds even
the wildest dreams of a soccer fan. José
and Pedro, two little Spanish-speaking
lads, are engaging in a very special form
of team selection. Rather than picking
boys from the neighborhood, they put
together a dream team brimming over
with international stars of both the present
and past. In the second spot, the
teams play out a spectacular match. Unfortunately,
José’s mother puts an abrupt
end to the heated debate occasioned by
a goal that is scored. Tagline: “Impossible
is nothing.”