adidas: “Every Team needs the Spark” [01:30]# Done in the style of comic superheroes, this commercial uses mystical images to portray the genesis of Lionel Messi, aka “The Spark.” Crowds of soccer fans throng the streets as former French soccer captain Zinedine Zidane drives to the stadium to catch up with a legend: unusual circumstances and the alchemy of the moment are said to have brought forth a superhero. Once he sees Messi, Zidane is convinced – Messi is “The Spark.” Strapline: “Every team needs the Spark. Impossible is nothing.”