adidas Originals: “Feel the Force” [01:00]# To promote the new Star Wars collection, comprising sneakers, T-shirts and vests, adidas has been able to secure the services of footballer David Beckham, hip-hopper Snoop Dog, and electro-musician Daft Punk. They are seen together at a block party, which suddenly turns a little more reverential when the Star Wars signature tune rings out and Darth Vader appears.