The wall is a kind of huge touchscreen on which the full range of adidas footwear models can be seen. When one is selected,
a 3D view appears. Users can, before deciding to purchase a shoe, also read the various comments posted by other buyers of the model.

Fernanda Romano: “As the name says, this is a wall where youcan interact with all footwear from Adidas. It knows if you are a guy or girl, lets you choose the products you want to see, and even knows how many the store has in stock. It isn’t anything revolutionary, but, then again, I hadn’t yet seen one of these working properly and really well done.”