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TBWAChiatDay, New York

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Adidas “Alone”#
A spot dedicated to female athletes. It was prompted by the fact that only 4% of all athletes shown in the media are women, and when someone is not shown they become invisible. Adidas wants to engineer change.

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Adidas “Alone”# A spot dedicated to female athletes. It was prompted by the fact that only 4% of all athletes shown in the media are women, and when someone is not shown they become invisible. Adidas wants to engineer change.

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