adidas “Round 5,” “Round 6” + “Round 7” [00:20]#
These adidas commercials star a very likable young boxing champion highlighting an aspect of his recipe for success in each “round.” We learn that he is the best, that he doesn’t take drugs, yet that no one would take him to be a bore, and that he finds his strength in his family. In the final spot he stares down the viewers with a menacing gaze, which finally, dissolves into a smile. “Don’t blink”